Don’t turn off your Co-Packer before you begin

Choosing the right co-packer is a hugely difficult task and one that gives you sleepless nights. Questions I hear all the time are :-

Why is the co-packer not hugely excited about my product like I am?

Surely these costs are unreasonable when I know some of the other big brands must be getting it cheaper?

Communication is very limited and I never hear from them

As a previous director of a large Co-packer, brand owner and someone who dealt with many enquiries on a daily basis I would like to share these experiences to help you gain some insights into the life on the other side.

Co-packers typically would have 100’s of enquiries on a monthly basis so making yours stand out is important. Having a commercially viable product and recipe is critical to ensuring your co-packer is confident they can produce the product consistently with minimum fuss

A simple business plan detailing how you are going to launch and manage your business is also a must

Remember your brand and product is your whole life but the co-packer sees many of these daily, are they going to get as excited as you about your product…. probably not but this is life

As a startup the dreaded question of “what is your sales forecast” is always a worry however some simple steps to overcome this are:

  • Understand your market
  • What percentage of that market is realistic in the first 18 months
  • What is your sales strategy, where, how, and estimated store distribution
  • Shelf life dependent, how many production runs will this be

In the beginning, making huge demands around contracts and terms is a big turn off. Develop a relationship with your co-packer first, gain the trust and know your product. When you have built the trust on both sides then this is the time to start formalising your terms not before. Too many contractual demands at the beginning can stop you in your tracks even before you get going. Yes there is a need for this but keep it sensible. When you start out your volumes are low so return for the co-packer is small. Be mindful about the costs associated with your requests

Typically co-packers have many customers and unfortunately there is limited resource to communicate with you so refer to my previous statement. It’s about relationships. Ask yourself – Are you the customer that the co-packer is happy to pick the phone up or are you the dreaded customer that is over demanding and unrealistic?

Like any business, co-packers have to make money. Sounds sensible doesn’t it?. If your volumes are start-up volumes then the cost price will be more. This is a fact. As you grow and your volume grows then having an agreement that the cost price comes down with volume is something to negotiate with your co-packer. These costs should be in your business plan to ensure you manage cash effectively. Don’t compare your pricing strategy to a large brand in the supermarkets at the beginning, they have economies of scale which you simply can’t compete with at the early stages so understanding your USP and brand is critical at this point

19 Comments

  1. bitcoin on May 30, 2024 at 12:16 am

    Filmizlesene ile hızlı film izleme fırsatını yakala, en yeni ve iyi filmleri Full HD 1080p kalitesiyle online ve bedava izle. Arlen Warthen

  2. bitcoin on May 30, 2024 at 6:16 am

    Filmizlesene ile hızlı film izleme fırsatını yakala, en yeni ve iyi filmleri Full HD 1080p kalitesiyle online ve bedava izle. Bradford Gerstner

  3. Julia Schneider on May 30, 2024 at 1:36 pm

    Du hast auch einen Impfschaden oder Nebenwirkungen nach der Corona-Impfung?

    Ich leite dir diese Nachricht vom Verein BÜRGERSCHUTZ weiter, weil ich gehört habe, dass du und einige deiner Freunde Impfnebenwirkungen habt oder befürchtet, welche zu bekommen. Als Geimpfte könnten wir jetzt 6.000 € Schadenersatz vom Impfarzt erhalten.

    Der Verein Bürgerschutz, Österreichs größter „Impfopfer-Verein“, unterstützt dich bei Impfschäden nach deiner mRNA-Behandlung oder IMPFAUSLEITUNG.

    Zusätzlich erhalten alle Mitglieder vom https://www.buergerschutz.org kostenlos eine Anleitung zur Impfausleitung.

    Leite diese Nachricht weiter, um den Druck auf die Impfärzte und die Regierung zu erhöhen.

    LG
    Julia

    Partnerprogramm Wohncontainer
    https://skycontainer.at/

  4. Kak_yqSt on June 1, 2024 at 2:58 pm

    Самые действенные меры по борьбе с бородавками.
    Какие бывают бородавки https://www.plastica.onclinic.ru .

  5. Cuhaya_dqPa on June 7, 2024 at 5:08 am

    Лучший способ очистки мебели – сухая химия
    Cухая химчистка мягкой мебели в Москве suhaya-himchistka-mebely.ru .

  6. bitcoin on June 8, 2024 at 9:21 am

    Filmizlesene ile hızlı film izleme fırsatını yakala, en yeni ve iyi filmleri Full HD 1080p kalitesiyle online ve bedava izle. Dexter Michlich

  7. Deteyling_ovMa on June 9, 2024 at 4:54 pm

    со скидками для постоянных клиентов.
    Сделать детейлинг автомобиля https://detailing-uslugi.ru/ .

  8. Airpodsja on June 12, 2024 at 1:29 pm

    Могу порекомендовать реплика Airpods PRO всем, кто хочет сэкономить без потери качества.

  9. yasadisi bahis oyna on June 12, 2024 at 1:30 pm

    I precisely wished to thank you so much yet again. I do not know the things I might have worked on in the absence of those suggestions revealed by you concerning my problem. It previously was an absolute distressing problem in my circumstances, however , being able to view a skilled mode you processed that made me to cry with fulfillment. Now i am happy for this advice and even have high hopes you really know what an amazing job you were providing instructing the rest through the use of a site. I am certain you have never met any of us. Martin Berray

  10. ifşa videoları on June 12, 2024 at 7:16 pm

    Many individuals love to progress your current points by simply themselves in the event you rent then the automobile hoping saving cash. And the wonderful might now mortgage payments passenger trucks that may be pushed which has a daily license. They group your items and even location these around the 16 wheeler automatically. Although the particular cost-effective system, the idea will include a selection of hazards. For example, after renting your pick up truck, rrndividuals are generally no less than with a degree accountable for almost any car damage which may come about. Relocating by just on your own may also more challenging and in addition in comparison with signing up with qualified providers. Roland Proano

  11. bets10 giris on June 13, 2024 at 8:39 am

    I think the problem for me is the energistically benchmark focused growth strategies via superior supply chains. Compellingly reintermediate mission-critical potentialities whereas cross functional scenarios. Phosfluorescently re-engineer distributed processes without standardized supply chains. Quickly initiate efficient initiatives without wireless web services. Interactively underwhelm turnkey initiatives before high-payoff relationships. Ethan Liu

  12. russian bet on June 13, 2024 at 2:16 pm

    Have you ever considered writing an ebook or guest authoring on other sites? I have a blog based upon on the same topics you discuss and would love to have you share some stories/information. I know my viewers would value your work. If you are even remotely interested, feel free to shoot me an email. Chauncey Poncedeleon

  13. X22amath on June 17, 2024 at 12:08 am

    Hey people!!!!!
    Good mood and good luck to everyone!!!!!

  14. 1winizwl on June 18, 2024 at 10:11 am

    Enjoy endless fun and excitement at 1win casino on 1winbet1.

  15. Maski_cfsl on June 18, 2024 at 1:08 pm

    Медицинские маски одноразовые: компромисс между комфортом и безопасностью, качественные
    Маски медицинские одноразовые нестерильные http://www.promedmasky.ru .

  16. 1winqliaz on June 18, 2024 at 2:00 pm

    Sign up at superagent26 today to experience top-notch gambling at 1win.

  17. 1winryva on June 18, 2024 at 5:53 pm

    Reliable 1win login for seamless access on 1winbet1.

  18. 1winbsfhs on June 18, 2024 at 9:28 pm

    Superagent26 ensures a secure and simple 1win login for all its users.

  19. 1winmboa on June 19, 2024 at 12:58 am

    If you’re looking for a reliable betting platform, consider visiting 1win at 1winbet1.

Leave a Comment