Helping you to launch a Beverage brand

Working with new and industry leading global brands developing award winning food and beverage products

Transform Your Food & Beverage Vision Into Market-Winning Reality

Got a Big Idea? Let's Bring It to Life

At SH Foodie, we help founders and emerging brands turn food and drink concepts into real, shelf-ready products. Whether you're at the back-of-a-napkin stage or ready to scale up. No idea is too early, and with small-batch runs from just 150 units, no order is too small to get started.

We can help you develop a wide range of products, including:

- Functional beverages — including electrolyte drinks, gut health drinks, adaptogenic blends, and calm and focus formulations

- Wellness shots

- Plant-based and dairy protein shakes and sodas

- Energy drinks

-  Tea, chai and coffee drinks — including RTD and concentrate formats

- Functional powdered products - including functional coffee and matcha latte blends

- Complete meal drinks

- Craft alcoholic drinks, from hard seltzers to premium cocktails

- Non-alcoholic spirits and alcohol-free alternatives

This is just a snapshot — if your idea isn't on the list, we'd still love to hear it.

From recipe development and sourcing through to small-batch production and a clear route to scale, we'll be alongside you every step of the way, turning your vision into a product you're proud to put on the shelf.

What Sets Us Apart

Truly end-to-end... and you own the result. We take you from first concept to retail-ready product without handing you off: recipe development, nutritional and legal labelling for your chosen market, small-batch production, and introductions to scale-up manufacturing partners when you're ready. And unlike many developers, the recipe IP is yours to keep - no lock-in.

Deep Expertise Across Food & Drink

We've developed products right across the food and drink landscape, so whatever you're creating, you're working with a team that's done it before. Our development expertise covers the full spectrum — plant-based and dairy protein drinks, functional and matcha latte powders, complete meal replacements, energy and functional beverages, craft alcoholic drinks from hard seltzers to premium cocktails, and non-alcoholic alternatives.

Facilities That Grow With You

Our Development Centre is where the recipe work happens; precision formulation plus a hands-on development session to perfect your product. When you're ready to produce, our Scale-up Centre handles small-batch canning and bottling, with runs from 150 to 2,000 units. And when you're ready to produce at scale, we'll connect you directly with the right manufacturing partner to take it further.

Proven Market Success

Our collaborative, hands-on approach has consistently delivered products that launch strong and win awards. Trip, Perfect Ted, Huel and Rheal are all industry leaders in their categories... we like to think we helped them get there ! We don't just create good products – we create market leaders.

Your Success Journey Starts Here

Whether you're a visionary startup with a game-changing concept or an established brand ready for a recipe revolution, our tried-and-tested methodology ensures your product launches as its very best version. We map your complete route to market and walk alongside you from concept through launch and beyond.

Ready to turn your beverage vision into market reality?

Let's start the conversation that transforms your big idea into your biggest success.

Mapping your route to market

inital-concept

Creating the Lightbulb Moment

Have a winning idea? Ready to make it a reality?

We can help bring your food and beverage idea to life, from concept days, to brand development to business plans, we offer services that really go that extra mile.

  • Insights into markets in Food & Beverage Markets

  • Bespoke concept days to generate ideas

  • Learn about the raw materials & functionality

  • Business plans generation

  • Brand development using our branding partners

  • Learn about starting a brand from a qualified mentor

Read More
new-product-development

Recipe for
Success

We’ll work collaboratively with you to create recipes ready to win awards in our purpose built product development kitchen. We make every recipe bespoke-ly with our clients, helping with nutritional information, labelling and ingredients sourcing.

  • Insights into markets in Food & Beverage Markets

  • Bespoke concept days to generate ideas

  • Learn about the raw materials & functionality

  • Business plans generation

  • Brand development using our branding partners

  • Learn about starting a brand from a qualified mentor

Read More
SH Foodie New products Perfect Ted Can, Huel Bottle, Beat Bites Pack

Time to hit the
Shelves

Once you’re happy with the recipe, we’ll help you throughout the manufacturing process, sourcing the right production and supply chain solution for your needs. We’ll be right by your side when you launch to market, providing mentorship support long beyond launch for a full service approach to food and drink product development.     

  • Insights into markets in Food & Beverage Markets

  • Bespoke concept days to generate ideas

  • Learn about the raw materials & functionality

  • Business plans generation

  • Brand development using our branding partners

  • Learn about starting a brand from a qualified mentor

Read More

What our customers say

Huel_Official_Logo

James Collier

Co Founder | Huel

"SHFoodie provided invaluable support in helping us develop and scale-up Huel Ready-to-drink through their expertise in drinks processing. Their flexible and innovative approach to our requirements, along with their excellent raw material knowledge, was crucial in enabling us to produce an award-winning product"

perfect ted

Teddi Levenfiche

Co-Founder | Perfect Ted

 

"SH Foodie went the extra mile to help us create an innovative and unique recipe. They provided invaluable support across the development process, from ingredients sourcing to finding the right manufacturer. Simon and the team are incredibly forward-thinking, perfect for a brand looking to drive change. We can't wait to work with you again!"

allora

Dom Dalton

Co Founder | Allora

"Working with Heather and the team at SH Foodie was a great experience. They really understood what we were trying to achieve and worked collaboratively with us to efficiently deliver the result we needed. I would definitely love to work with them again!"

reclaim

Todd Bruce

Founder / Reclaim

"I worked with Jess at S H Foodie for several months in 2025, taking my project from a concept to a drink ready for market. From the first meeting, her experience and creative precision were clear. My brief was ambitious; a low-sugar, highly fortified drink that still tasted great, and Jess tackled it head-on. Her communication was exceptional, always timely and thorough. When challenges arose, manufacturing issues, supply chain delays, she stepped in, solved problems, and kept the project on track. Her positivity, resourcefulness, and network were invaluable. S H Foodie aren't just great, they're essential. I give them my strongest recommendation and would happily speak to anyone considering working with them."

fortnum final

David Thompson

General Manager | Somerset Cuisine

SHFoodie has provided both Product Development and
Technical support for over 18 months, most notably, managing the full range redevelopment with Fortnum & Mason. This Customer retails at the pinnacle of premium food brands, and their standards are extremely exacting, in product delivery and consistency. Our Customers have been delighted with the results SHFoodie has achieved.

noffee

Krishma Mehta

Founder | Noffee

"It has been a pleasure working with the team at SH Foodie. Jess truly understood what I was trying to create, and together with Heather, they have supported me every step of the journey. The process has been collaborative and also a valuable learning experience for me in food science. I felt well guided and supported throughout. Our Noffee lattes are already proving to be well enjoyed in the market."

fiesty

Vy Cutting

Founder / Feisty

"The S H Foodie team has provided me invaluable support throughout the product development process, but furthermore Heather and Simon have been great mentors and will go the extra mile to share their expertise. Their knowledge of flavours, supply chain, manufacturing & the food and beverage industry are impeccable. SHFoodie worked to the highest standards and achieved my project brief."

Journee_Wordmark_Square_1000x1000-e1754332966548

Nicole Khoury

Founder | Journée

"Working with the SHFoodie was an exceptional experience. Their level of professionalism and technical expertise made it possible for us to formulate in Europe while successfully launching in the U.S. They fully understood our vision for Journée and brought it to life with an outstanding final product. The taste, functionality, and overall execution were exactly what we were looking for. They supported us at every stage of formulation and product development, and we’re extremely grateful to the team for their commitment and precision."

protein shed

Thomas

Founder | Protein Shed

"I’d like to express my sincere gratitude to Jessica for her outstanding support throughout the development of my drinks brand. Her professionalism, deep industry knowledge, and unwavering commitment have been invaluable. Jessica has gone above and beyond at every stage of the process, always available, responsive, and solution-focused no matter the hour. Her dedication and reliability have made a real difference, and I’m truly grateful to have had her involved in this journey. Thanks for being such an amazing person and sticking up with me through this process.             🌟🌟🌟🌟🌟"

true-start

Simon Hills

Founder | Truestart Coffee

"The whole team are exceptional at what they do, brilliantly genuine people to work with, and together we have made huge improvements to our business"

Let's talk about your product.

We would love to hold a free 30 minute call to discuss your exciting idea.