Helping you to launch a Beverage brand

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Working with new and industry leading global brands developing award winning food and beverage products

Transform Your Food & Beverage Vision Into Market-Winning Reality

From Bold Ideas to Award-Winning Products – We Make It Happen

At SH Foodie, we don't just develop products; we craft market champions. Whether you're dreaming of the next breakthrough plant-based protein drink, premium craft cocktail, or innovative functional beverage, we transform your vision into shelf-ready success stories.

What Sets Us Apart

Complete End-to-End Excellence: From initial concept through retail launch, we're your strategic partners in creating products that don't just enter the market – they dominate it.

Specialised Beverage Mastery

Our expertise spans the full spectrum – plant-based and dairy proteins, complete meal replacements, energy and functional beverages, craft alcoholics from hard seltzers to premium cocktails, and cutting-edge non-alcoholic spirits.

State-of-the-Art Facilities

Our dedicated Development Centre handles precision recipe work, while our Scale-up Centre provides small-batch canning and bottling capabilities. From kitchen-scale experimentation to commercial production, we've got the infrastructure to support your growth.

Proven Market Success

Our collaborative, hands-on approach has consistently delivered products that launch strong and win awards. Trip, Perfect Ted, Huel are all industry leaders in their categories... we like to think we helped them get there !. We don't just create good products – we create market leaders.

Your Success Journey Starts Here

Whether you're a visionary startup with a game-changing concept or an established brand ready for a recipe revolution, our tried-and-tested methodology ensures your product launches as its very best version. We map your complete route to market and walk alongside you from concept through launch and beyond.

Ready to turn your beverage vision into market reality?

Let's start the conversation that transforms your big idea into your biggest success.

Mapping your route to market

inital-concept

Creating the Lightbulb Moment

Have a winning idea? Ready to make it a reality?

We can help bring your food and beverage idea to life, from concept days, to brand development to business plans, we offer services that really go that extra mile.

  • Insights into markets in Food & Beverage Markets

  • Bespoke concept days to generate ideas

  • Learn about the raw materials & functionality

  • Business plans generation

  • Brand development using our branding partners

  • Learn about starting a brand from a qualified mentor

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new-product-development

Recipe for
Success

We’ll work collaboratively with you to create recipes ready to win awards in our purpose built product development kitchen. We make every recipe bespoke-ly with our clients, helping with nutritional information, labelling and ingredients sourcing.

  • Insights into markets in Food & Beverage Markets

  • Bespoke concept days to generate ideas

  • Learn about the raw materials & functionality

  • Business plans generation

  • Brand development using our branding partners

  • Learn about starting a brand from a qualified mentor

Read More
SH Foodie New products Perfect Ted Can, Huel Bottle, Beat Bites Pack

Time to hit the
Shelves

Once you’re happy with the recipe, we’ll help you throughout the manufacturing process, sourcing the right production and supply chain solution for your needs. We’ll be right by your side when you launch to market, providing mentorship support long beyond launch for a full service approach to food and drink product development.     

  • Insights into markets in Food & Beverage Markets

  • Bespoke concept days to generate ideas

  • Learn about the raw materials & functionality

  • Business plans generation

  • Brand development using our branding partners

  • Learn about starting a brand from a qualified mentor

Read More

What our customers say

Huel_Official_Logo

James Collier

Co Founder | Huel

"SHFoodie provided invaluable support in helping us develop and scale-up Huel Ready-to-drink through their expertise in drinks processing. Their flexible and innovative approach to our requirements, along with their excellent raw material knowledge, was crucial in enabling us to produce an award-winning product"

true-start

Simon Hills

Founder | Truestart Coffee

"The whole team are exceptional at what they do, brilliantly genuine people to work with, and together we have made huge improvements to our business"

allora

Dom Dalton

Co Founder | Allora

"Working with Heather and the team at SH Foodie was a great experience. They really understood what we were trying to achieve and worked collaboratively with us to efficiently deliver the result we needed. I would definitely love to work with them again!."

Rebel Kitchen

Tamara Arbib

Founder | Rebel Kitchen

Working with SHFoodie was one of the most important steps in strengthening our supply chain. They were thorough, efficient, easy to work with and most importantly went the extra mile to achieve results.

fortnum final

David Thompson

General Manager | Somerset Cuisine

SHFoodie has provided both Product Development and
Technical support for over 18 months, most notably, managing the full range redevelopment with Fortnum & Mason. This Customer retails at the pinnacle of premium food brands, and their standards are extremely exacting, in product delivery and consistency. Our Customers have been delighted with the results SHFoodie has achieved.

perfect ted

Teddi Levenfiche

Co-Founder | Perfect Ted

 

"SH Foodie went the extra mile to help us create an innovative and unique recipe. They provided invaluable support across the development process, from ingredients sourcing to finding the right manufacturer. Simon and the team are incredibly forward-thinking, perfect for a brand looking to drive change. We can't wait to work with you again!"

chapmans of london

Tolani Agoro

Founder

"S H Foodie has been instrumental in getting my product to where it is now. Having a day dedicated to perfecting the recipe was a game changer. They’ve helped me each step of the way even beyond our engagement and I would completely recommend to anyone wanting to bring a fantastic product to market."

fiesty

Vy Cutting

Founder

"The S H Foodie team has provided me invaluable support throughout the product development process, but furthermore Heather and Simon have been great mentors and will go the extra mile to share their expertise. Their knowledge of flavours, supply chain, manufacturing & the food and beverage industry are impeccable. SHFoodie worked to the highest standards and achieved my project brief."

watch Perfect Ted testimonial video

Let's talk about your product.

We would love to hold a free 30 minute call to discuss your exciting idea.

Fill out our Short "Foodie Form"

Contact +44 (0) 1291 689541