An experienced team here to help every step of the way

Meet the Team

Led by founders, Simon and Heather, SH Foodie is home to a group of passionate, experienced and creative food and drink development specialists.

Specialising in supporting entrepreneurs and start-ups, the team will be at hand for all your unique requirements - whether it’s transforming existing recipes or starting from scratch. Meet the team below!


Heather Morris

Product & Recipe Development

Heather is a dedicated food scientist with over 30 years of experience whipping-up recipes. Ambient, chilled, frozen or drinkable, Heather is renowned for finding creative ingredient-based solutions. Working across the industry with both start-ups to develop recipes from scratch and larger acclaimed companies to transform existing food and drink products, Heather can offer a unique perspective gained through her years of experience. Happiest when in the SH Foodie development kitchen, Heather will lead on the recipe development of your brief.


Simon Bishop

Business Mentor & Manufacturing

Simon is a commercial manufacturing expert - with over 25 years of experience launching products to shelves, his experience gained across the process from board level to shop floor provides second to none support for  SH Foodie clients. Having launched his own brand to market, he understands first hand the challenges that face entrepreneurs and SMEs, and brings his solution-based approach to the brief. A true foodie, Simon supports on the development process from start to finish, providing mentoring after launch to market and consulting on brand re-development needs too.

Ollie New

Ollie Semmence

Product Developer

Ollie brings with him a strong background in flavour technology development specialising in nutrition and confectionery products. He has a Masters Degree in Biomedical science which has given him a great interest in human health. Ollie applies a scientific approach to developing products to ensure your product is based on science as well as exceptional taste..


Julia Brignall

Senior Development Technologist

Julia has been with SH Foodie for 5  years and has established herself as a true creator of beverages.  With previous chef qualifications, she’s adept at developing interesting new products where taste and quality go hand-in-hand with innovation. She has a background in beverage development and has worked with industry stars including Coldpress and Plenish, amongst others. Julia is constantly in the kitchen at home, cooking-up dishes, especially of the vegetarian variety. A degree qualified food technologist, Julia provides the full package - a chef with scientific knowledge - and will be cooking up in the kitchen with you at SH Foodie.


Jo Morris

Business Development Manager

Jo joined SH Foodie in 2020 and since then has been the introductory face for the business - Jo handles all new business including manufcaturing partners and makes sure our communication is upheld with at all times through your project

Let's talk about your product.

We would love to hold a free 30 minute call to discuss your exciting idea.

Contact +44 (0) 1291 689541