An experienced team at your disposal
Meet the Team
Led by founders, Simon and Heather, SHfoodie is home to a group of passionate, experienced and creative food and drink development specialists.
Specialising in supporting entrepreneurs and startups, the team will be on hand for all your unique requirements - whether it’s transforming existing recipes or starting from scratch. Meet the team below!
Product & Recipe Development
Heather is a dedicated food scientist with over 30 years of experience whipping-up recipes. Ambient, chilled, frozen or drinkable, Heather is renowned for finding creative ingredients-based solutions to meet the ask. Working across the industry with both startups to develop recipes from scratch and larger acclaimed companies, to transform existing food and drink products, Heather can offer a unique perspective gained through her years of experience. Happiest in the SHfoodie development kitchen, Heather will lead on the recipe development of your brief.
Business Mentor & Manufacturing
Simon is a commercial manufacturing expert - with over 25 years of experience launching products to shelves, his experience gained across the process from board level to shop floor provides second to none support for SHfoodie clients. Having launched his own brand to market, he understands first hand the challenges that face entrepreneurs and SMEs, and brings his solutions-based approach to the brief. A true foodie, Simon supports on the development process from start to finish, providing mentoring after launch to market and consulting on brand redevelopment needs too.
Head of Innovation
Jo is an experienced product developer and joined SHfoodie in 2020 bringing with her bags of cross-category experience and a wealth of knowledge in product development, ingredients expertise and factory processes. Jo has worked with many brands, large and small, from Innocent Drinks to Marks & Spencer. A degree qualified food technologist, Jo’s here to ensure your product is based on science as well as exceptional taste. She lives and breathes all aspects of food and drink and will be by your side in the kitchen when it’s time to get cooking.
Ellie is SHfoodie’s newest team member and joined in 2021 as NPD Manager. With experience across a wide range of categories within the food and beverage sector, Ellie enjoys concept work and scaling-up products for commercial manufacturing. A real problem solver, she has worked with established brands such as Marks & Spencer, bringing a can-do attitude to the task at hand. Ellie loves cooking, particularly baking, and she’d certainly be our entry for Bake Off. A degree qualified food nutritionist, Ellie makes sure that great nutrition is at the heart of our products and will work with you to provide the nutritional tools you need.
Senior Development Technologist
Julia has been with SHfoodie for 3 brilliant years. With previous chef qualifications, she’s adept at developing interesting new products where taste and quality go hand in hand with innovation. She has a background in beverage development and has worked with industry stars including Coldpress and Plenish amongst others. Julia’s constantly in the kitchen at home, cooking-up dishes, especially of the vegetarian variety. A degree qualified food technologist, Julia provides the full package - a chef with scientific knowledge - and will be cooking-up in the kitchen with you at SHfoodie.
Business Development Executive
Jo joined SHfoodie in 2020 following an initial step into HR and Administration - but she couldn’t ignore her calling into food and drink. Jo co-ordinates new business at SHfoodie, and will be your first port of call when you enquire about working with us. She’s also at the helm of our social media pages, so you’ll see her passion for food and drink coming through from her travels and time at local eateries.
Let's talk about your product.
We would love to hold a free 30 minute call to discuss your exciting idea.